UNDERSTANDING

Delivering Touchless

A client relationship of 14+ years. Concepts, designs & copywriting resulted in projects that traversed the globe. Teaming with different departments on proprietary software & SaaS product UI, graphic design & marketing efforts was the last work as a client. They officially parted ways on April 19, 2021 when WorldReach was acquired by Entrust.

Announcement

CITIZENS

Earth's Children

Designing application solutions used by world governments. Proprietary software for them to reach their citizens during times of civil unrest & natural disasters. Providing governments the ability to assist their citizens and help find loved ones with easy to use digital solutions. Rob had the honour of designing a number of UI that has helped millions of people around the globe.

JOURNEYS

Travel Freedom

Making it easy for everyone. Developing & adapting technology to fulfill government's wish lists. For example, low latency occurring in many parts of the world can have great influence on the solution needed to combat this or reading an individual's passport's inside information through a mobile device. Rob had a hand in the UI and ease of use designs & logic scenarios.

Putting a face and UI to the

DIASPORA CONNECTION APP

What is ‘diaspora’ exactly? What does it look like?

Questions looking for answers.
Rob’s first thought. Jump in!

Rob’s attention to detail shows in the design of the logo and icons used in the app & website. Clearly understood icons created to reveal change & the rate of that change.

Creative working fluidly with research, engineering, development, & management to provide solutions to a given problem and perhaps even a little more.

It works. And it works very well.

Rob designed the app icon & interactivity of the WorldReach Secure ETA app and helped designed the EU Exit App that has been accessed by 5+ million users in the U.K. alone. He was responsible for the design of the internal icons, user interface, graphic elements. There was also UX, UI, graphic design & creative guidance during his tenure for all their marketing, software & SaaS.

Outcomes

EU Exit App

ID Document Check App

Used in the EU Settlement Scheme

Icons were developed for promotion, releases, client updates, advertising & marketing pieces. Everyone was excited by the results & outcomes.

This “EU Exit: ID Document Check” app, on Android or iOS smartphone, assists applicants in promptly and securely confirming their identity without the need to submit documents to the Home Office by mail or in person. The service supports multiple eIDs including ePassports, UK biometric residence cards and EU citizen eID cards, all using ICAO standards.

Rob designed thousands of pieces for advertising, marketing, data sheets, banners, panels, signage & wayfaring, trade booths, user interface design, created a suite of materials for company collateral and designed Christmas cards yearly.

An NDA prevents Rob from divulging more information on any of their desktop or mobile applications that are out of circulation, currently running or in development.

COVID19 Response Paper

Part way through designing the response paper, Rob realized this was the perfect time to introduce the new look for WorldReach. COVID19 gave a path to a more relaxed and open design and he seized upon it for the next step in the overall company design objectives. It was hungrily devoured.

The piece was in response to the worldwide crisis of Covid19 and its affects. It looked at how things are being impacted and what things are being studied in greater detail. This included looking urgently to the biometrics industry for remote & touchless services and how they could be implemented.

Snapshot in time

Working with WorldReach at the forefront of travel, citizenry, government, and individuals pushing technology at hyper speed was rewarding on many levels. The dedication to the end result was always the same, of the highest calibre and integrity. Besides, they all loved to share in a laugh anytime.

Roles & Responsibilities

Internal logo designs
Collateral design
Whiteboarding
Research & Reports
Meetings & Reviews
Design colour palette
Advertising/Marketing designs
Graphic & Web design/production
Consulted on video creation & other
Single & Multi panel stand designs
Design & wrote brand standards
Icon concepts, ideas & designs
Trade show
Wayfaring
Signage
Animation
Prototyping
UX design
UI design

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