SET IDENTITY

Out of thin air blossomed Vagari.

Spending time together. Working with one's daughter and her business partner to imagine & create Vagari International®. By detailing the who, what, where, when, why, and how, for their living lifestyle.

Instagram

SET TONE

Practice teamwork to sharpen skills.

A worldwide education. Vagari provides dreams through actual testing. Connecting a strong statement to a luminescent photograph shows the natural beauty of the world yet to be discovered.

Website

SET CONDUCT

Delivery standard is excellence.

Above all else, integrity. Everyone wants to feel special when they go on vacation. Vagari provides those little touches that make everything perfect. Social media plays a part in getting the word out.

Get in touch

THE TIERS OF VAGARI

Where to begin ... they're on

the other side of Earth!

Living the life they represent.

Residing in different countries
Taking adventures to grow connections
Gathering research to expand company
Staying active in social media
Meeting with business associates
Attending trade shows worldwide
Learning what it takes to become an expat

Meet Dana & Tori at
FEARLESS The Revolution 2022
Sales & Entrepreneurship Seminar, Riviera Maya, Mexico

Presenting Concepts

Each client should have choices

Your core values visually represent & communicate to the world who you are.

It’s the foundation of the brand identity similar to how it’s values are the foundation for fiscal responsibility.

Logos are the focal point of identification. They’re a symbol people use to recognize your brand and what you stand for.

Make it easy to understand
Make it identify your company
Make it memorable
Make it ageless
Make it feel and look professional

Rob presents three concepts here that were presented to Vagari. They encompass not only the actual logo design but try to capture the feeling and colour to build upon the design.

DREAMS

To bring life to the logo, to make it work for the company, the customer, embracing each in a lively dance, one where the designer thinks past the obvious and delves into the future and how it can be applied to future initiatives.

Rob’s ability to jump into the user’s point of view and how they might feel, or react, to a specific concept or idea is shown in these three concepts.

Here we have a fun, strong logo. It captures the morning and evening with the modified sun and easily recognized moon crescent. The dividing line becomes the horizon leading into the sun of the ‘Vagari’ wordmark.

Luxury at the helm for this seeker.

Choice is personal

Discover the essence of each idea

Each concept is the idea of a company coming to life. It’s look & how it makes one feel are elements to be explored and embraced.

Here, Rob combines the element of hiking with the compass and the needle pointing North for direction. Combined with two strong typefaces, this one also embraces a softer side with the rounded letters of the wordmark.

Use of a compass for the journey
Red needle pointing North for direction
Memorable, elegant design
Strong colour set with highlights
Find your way with Vagari

The best logos are timeless and survive changing times & trends. They are reliable, flexible, scalable, and key to being recognized across different platforms, mediums, and social events.

SPIRIT

When creating a brand identifier, the designer should try to imagine who would be using a concierge service and why they would above doing the ground-work of finding their own vacation and ‘saving’ money. What the masses miss are the little differences that take a ‘good’ vacation to something spectacular.

By giving direction to the logo, Rob captures the idea of moving, hiking, travel and bring it together with a concierge service that works with a client to find what they want. Vagari International suggests a global brand through the user of design and recognition of the pieces amalgamated into the realm of personal concierge services.

Spiritual awakening seeker.

Embrace the audience

Push to see it spring into existence

One of Rob’s favorite things to do is create a brand from initial concept through the final output of a sign. Each phase has something that draws the essence of the brand out and into the open.

To visualize a journey or adventure is captured inside the circle. By embracing the journey a concierge service can get behind their recommendations.

This concept has strength
Leaves a global impression
It has bravado as an essence
The design is ageless
It seems to have spunk

A company logo should be easily recognized from the competition. This logo concept stands by itself and projects confidence and charm at the same time. This is what makes a good logo great.

THRILL

The thrill of a design is watching as it comes to life and showcases the thoughts that go along with the initial idea and concept for the new brand identity.

Concept 3 carries all the elements necessary to become a strong, leading logo in the industry. It is fresh and holds promise of strength and quality brushed with excellence.

The continuation of ‘Concierge with an edge‘ was a line Rob came up with to distinguish Vagari from all the other competitors in the worldwide market. Vagari needed something to stand out and as what’s the edge? Rob’s line made it through the last edition of concepts presented to Vagari and will have final registration April 2024.

Adventure driven thrill seeker.

More than a new logo

Experience concierge with an edge

After many months of who, what, where, when, why, how, & hundreds of ideas, sketches, drawings, and digital design, we arrived at the true identity of Vagari International®.

North, East, South, or West. Near or far. Cold or hot. In contrast to an ordinary compass, the Vagari compass will take you wherever you wish to explore without the actual search. It’s a symbol of their dedication to the client, creative leadership, and passion for the adventure along infinite paths of exploration.

In celebration of their new company, Vagari International, they had the compass tattoed on their forearms to remind them to allow the wind to guide them as they look, search, hunt and peck for those once in a lifetime destination vacations.

DISCOVER

Blended make-up

The two owners really liked c1 but felt it was too limiting in nature. c2 was well received but it wasn’t quite what they wanted. It did however have one thing that they wanted to bring into c3, which was the one they immediately wanted. It was versatile, bold, strong, and presented as a international company. The logo, tagline, and compass have become standard elements.

Feeling of down & feathers mixed with true spirit.

Programmable metal business cards. To share information, tap the card against the individual’s cell phone.

The cards are solid black with the silver material showing through the logo, compass, and initials of the employee.

Some fun

The brand continues to grow its footprint through each new excursion.

As a freelance creative, Rob helped to create a concierge service company for the travel & lifestyle management industry.

Kids. Aren’t they precious 🙂

Snapshot in time

Working with two girls that are positioned to take on the world of concierge services, bring an instrumental visual design to the company, and create buzz around the world with clients was exciting. This is a small sampling of work completed.

Roles & Responsibilities

Logo design
Collateral design
Marketing Materials
Colour suite creation
Meetings & reviews
Icon concepts & designs
Design & wrote Brand Standards
Web design & production [Hand-code]
Assembled & wrote new content for website
Consult on other side projects in progress
Consult on video creation

Hi.