Hi.

Edit Template

POWER OF COMMUNITY

People are the focus.

Start with a chat. Whiteboard thoughts, ideas and possible uses. Research, design, write, generate concepts, and engage in presentations, are part of Rob's life. Sketch ideas and design UI components with better alignment; as well as, design marketing & advertising materials, starting with a new logo.

Website

WESTERN EXPANSION

Revive brand & grow.

Logo checks all the right boxes. As Rob's design work moved into the next phase, he also kept the project on track by undertaking the assembly and writing of new material for the website, making it easier for InSync to edit and add their own flavour to the content, saving weeks of downtime.

LinkedIn

DEMOCRACY IN ACTION

New designs embraced.

They love the look. A senior employee was personally attached to the original InSync Systems logo while the staff felt they needed something to introduce themselves to their expanding market. The original had its time, but was in need of a major update and Rob's conceptual vision won the day.

Contact InSync
insyncBlueLightSquare
insyncYellowSquare
insyncBlueDarkSquareBlueGrey
insyncRedSquare
insyncBlueDarkSquare
insyncGreenSquare
insyncBlueDarkSquareGreyDark

¤  InSync Logo

The logo is an emblem which incorporates the company name, embodies its values and brings forth fluid motion to reflect a progressiveness to the company. The logo’s shape, artwork and colours make it unique and are the cornerstone of their uniform graphic palette.

The symbolic ‘S’ shape represents the working journey of an InSync resource and the dot/arc combo represent the actual individual moving through the system.

The emblem can be used as a singular element.

Two versions of the InSync Systems logo are available. The first should be used in all circumstances unless the tagline must be used.

¤  Logo With Tagline

The InSync logo with brand signature is treated as a sign-off element and MUST only ever be used at the bottom of a layout and MUST NEVER be used at the top or centre of a layout.

The InSync logo with Brand Signature; along with the ‘boxed’ tagline must be used for advertising purposes only. Exceptions to the rule can be applied in specific contexts such as company letterhead.

The Brand Signature and ‘boxed’ tagline are available in black or white formats too. There is no reversed colour block for the Brand Signature or the ‘boxed’ tagline.

The ‘boxed’ tagline is only to appear at bottom right in any circumstance. Any deviations from the standards should be approved by the central communications team.

¤  Logo Black

There are two versions of the black InSync logo that can be used. These versions can replace the two colour InSync logo only if it is a better read than the two colour on a particular background or in a co-branding or black & white environment.

For use only on solid (100%) colour backgrounds.

Images must not be inserted next to the InSync logo, as this affects readability.

¤  It's Black or White

The InSync black or white logo versions are a negative of one another. They are to be used when placed into a background and must have a large enough presence to overshadow any of the other elements in the image.

¤  Exclusion Zone

To maintain the logo’s visual integrity, it must always be surrounded by an exclusion zone as shown here.

The exclusion zone is defined by the area of the inside of the ‘dot’ (shown by X in the diagram). The digital logo files are supplied with this clear area included for ease of use.

  • Never place any graphic element within the exclusion zone (absolute minimum) including text & images

¤  Logo Usage

  • The logo must never be used in the middle of a full or printed text
  • The logo has been specially designed and should never be redesigned or altered
  • The logo must always be seen as a single unit and all the elements remain in the same position and proportion to each other
  • The logo is an essential element in InSync branding and its visibility. A number of prohibitions have been identified to maintain this visual integrity
  • When using the InSync logo do not adjust its integrity by adding text to it or using it inside a sentence

¤  Logo on Image

The logo MUST be legible with no distracting images or graphics in the clear area. The logo must be clear and hold its value against any background and

¤  Minimum Size

The logo must never be used below a minimum of 21.2 mm/2.12 cm/0.8325 in wide. In certain circumstances, e.g. on small promotional items, the logo may be used below the minimum size. The InSync logo is the only version that can be used in these circumstances.

On smaller items, it is recommended that the logo is not used below a minimum of 14.48 mm/ 1.45 cm/ 0.57 in wide for the full InSync logo and 4.702 mm/ 0.4702 cm/ 0.185 in for the InSync emblem.

DO NOT make any adjustments to the logo yourself or through a third party supplier.

¤  Colour Palette

The two main colours, InSync Dark Blue and InSync Light Blue, have a direct correlation with the InSync logo.

Colours must be used at values of 100%.

On internal pages of publications and on-line documents/pages, the colours can be used with different levels of transparency but not a different tint value.

CMYK 100 | 92 | 31 | 31
CSS rgb(0,31,96,1.0)
Hex #001F60

CMYK 84 | 57 | 0 | 0
rgb(42,110,187,1.0)
hex #296DBB

The dark blue dot & cloak, along with the letters SYNC, represent the individual as they move through the system.

The light blue letters IN & stylized letter S of the emblem, represents the journey of the individual through the InSync resource system.

Any complementary colours can be used within this palette.

¤  Supporting Colours

Colour is an important and ownable element of our identity system. The breakdowns given here have been specifically calibrated and tested, and should not be altered or re‑configured.

Note: Vinyl and Paint colours may vary by country and region. Check with local printers.

¤  Marketing Collateral

The letterhead look is friendly, open, and makes for a proper introduction. By showing their strength and quality through design and features their tagline as a closer to the page.

Brand Standards helped solidify a company core, people, into a well developed concept that holds the elements together in a complete package.

Rob undertook the writing of the visual standards, encompassing not only design, but the nature of words and relationship to the company and how they could be used to benefit InSync.

The standards themselves are the look & feel of the company. All pages are designed to embrace the nature of InSync Systems and to provide a visual cue as to what is expected in excellence and quality levels used in all photography.

The content is easily understood, followed, and returns great results.

 

The business cards are made of plastic to prevent being damaged and have cut corners to prevent fraying. The white shows strong with the InSync colour palette and the dynamics of the logo and readability of the person’s name and title make for a strong showing.

The back lays out the particulars in an easy to read format that reflects the straight forward nature of the company.

Snapshot in time

Wearing many hats while working with InSync to bring a dynamic visual change to the organization and create some buzz around the office.

Roles & Responsibilities
  • Logo design
  • Collateral design
  • Colour suite creation
  • Meetings & reviews
  • Icon concepts & designs
  • Design & wrote Brand Standards
  • Web design & production [WordPress]
  • Assembled & wrote new content for website
Website