LUCID THINKING

A company reimagined.

Getting a call from AMI. Listening to Derrick's ideas and vision, turned into a dynamic 3+ years engagement. Working together to deliver his next step into a more defined world worked beautifully.

Website

DELIVERED

Targeted Advertising.

Making the impossible, possible. Working in combination with company HR and reps throughout the process increased the depth of the advertising reach in LinkedIn with a clear focus on market audience.

GETTING INVOLVED

Building better teams.

The AMI leaf is their connective tissue. The emblem is carried throughout their marketing initiatives as a reference to the AMI MINT Methodology™ for application life-cycle management.

Contact AMI

The use of a direct answer coupled with an often thought question was used effectively to start a conversation with the user about how they could increase their own business practices. The content blocks presented the balance between work & how it moves & bends at speed and still maintains excellence, high quality & integrity.

SOMETIMES THE ANSWERS ARE NOT ALWAYS EARTH-SHATTERING, BUT VERY RELEVANT.

HE ANSWERED THEIR CALL.

Rob was asked his opinion of their logo. He also knows people get attached to their company logo on a personal level. The response was enthusiastic and honest.

After a few discussions, meetings, reviews of internal marketing & business model information it was time to start, and that, was with an update to the logo.

Making small, detailed alterations can have an uplifting feeling while keeping the essence of the original design, which in this case had become widely recognized in their industry.

Rob tweaked the leaf by spinning it around its structure giving it an upward tilt, cleaned up the linework, gave it a spine and a small colour shift to give it a little more prominence, create movement within the emblem, and have a better balance with the wordmark. The wordmark was given a subtle colour shift and scale to be more inline with the emblem.

After working out the architecture and paths of least resistance (UX) for their website and app software, Rob embarked on the UI creative concepts & ideas, all while keeping in mind that everything designed in any stage will be brought into existence with the rest of the designed materials. Here are some of the icons developed for the website and then carried into other materials. The three states presented here represent Active, Hover, and Link.

There will be new designs developed for the brand over time and as long as they align with the characteristics of the imagery, quality of design, and foresight into the world of business models, perfect.

There was heaps of design, writing, collaboration & design for AMI’s external clients, two book designs concerning SAP® and much more than represented here.

After working out the architecture of least resistance (UX) for their website and app, Rob embarked on UI creative concepts & ideas, all while keeping in mind that everything designed in any stage will be brought into existence with the rest of the designed materials.

LINKEDIN AD CAMPAIGN FOR PROJECT PLAYBOOK/SPIELBUCH

21 static images with captions and 3 animated ads were presented during the advertising run for the SAP® book launch. The book is based on a sports theme and this was transferred into the static and animated ads and landing page for the campaign duration.

Overall, your campaigns performed well. You’re above benchmark for Click Through Rate en engagement, meaning you’re posting quality content.

Yann

LinkedIn Representative

CTR | AVERAGE

180.7%

Engagement Rate | AVERAGE

180%

SNAPSHOT IN TIME

Mentoring and engaging in philosophical conversations, brought a deeper connection to business and the creative processes. Combining that with bringing his thoughts into existence with a sketch, drawing, and final artwork was incredibly fulfilling.

Roles & Responsibilities

Consulting
Logo design
Collateral design
Colour suite creation
Meetings & reviews
Web & app UX & UI
Icon concepts & designs
Design & wrote Brand Standards
Web design & production
Design 2 AMI SAP® books & pre-press
Photo manipulation & library creation
Ad conceptualization, design and write content
Source stock-photography
Assembled & wrote new content for website
LinkedIn advertising portal setup and implementation

When it was time to advertise the new book, AMI used LinkedIn because of its ability to directly target AMI’s audience. The campaign was a success and this work has found its way into other parts of the company.